Fair Roast Coffee
Fair roast is a project that aims to address poverty in developing countries.
A large part of the coffee we drink is grown by subsistence farmers living in the developing countries. Of the money consumers pay for coffee, only a small part of it reaches the coffee farmers. The majority of the money ends up in the hands of coffee roasters and retailers.
When coffee leaves the producing country it is in an un-roasted form referred to as green coffee. In this state coffee will keep for about six months without any loss of flavour. Once roasted the volatile oils in coffee start to dissapate and its flavour quickly degrades. This is why coffee roasting companies are traditionally situated in developed countries, near the market.
Green Coffee
The Fair Roast system aims change the structure of the coffee supply industry by removing the coffee roasting company and the traditional retailer from the coffee supply chain.
Consumers would be supplied directly with green coffee from an internet based retail company. The coffee will have been packaged by the growers in the country of origin, adding value at source, and therefore benefiting that region rather than coffee roasters in developed countries.
In order for this system to work the consumer needs to be able to turn green coffee into a cup of coffee. The Fair Roast Coffee maker does this in one easy step.